Google Business Profile + Website: The Winning Combo for Local Businesses

How They Work Together

Google Business Profile (GBP) is how you appear in Google Maps and the local results when people search for services near them. Your website is where those searchers go when they click your listing. GBP drives traffic; your website converts it. Without both, you're leaving results on the table.

Setting Up Your Google Business Profile

1. Go to business.google.com and create your profile
2. Choose the most accurate category (e.g., "Physiotherapy clinic" not just "Health")
3. Add your complete address, phone, and website URL
4. Verify your listing (Google will send a postcard or call)
5. Add photos, services, and opening hours

The Website Link

Your GBP listing should link directly to a relevant page on your website — ideally your homepage or a booking page. When someone clicks from your GBP listing, they should land somewhere that makes it obvious what to do next: book an appointment, call you, or learn more.

GBP Features You Should Be Using

• Posts — share updates, offers, events weekly
• Q&A — answer common questions proactively
• Booking button — connect your Sitepresso booking link to your GBP listing
• Reviews — respond to every review, positive and negative

The Review Loop

After every positive client interaction, send a review request with a direct link to your Google review page. The easiest way: set up an automated email from Sitepresso that triggers after a completed appointment, with a "How did we do? Leave us a review" call to action.