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Business·6 min read·14 June 2025

How to Use Your Website to Get Your First 10 Clients

Getting from zero to your first 10 clients is the hardest part of starting a service business. Here is a step-by-step approach using your website as the hub.

Week 1: Get Your Website Live

Before you can get clients from your website, you need a website. Sign up for Sitepresso, pick your vertical, and publish a basic version of your site. Don't wait for it to be perfect — a live imperfect website beats a perfect website that doesn't exist yet.

Week 2: Set Up Your Google Presence

Create your Google Business Profile and link it to your new website. Add photos, your service list, and opening hours. Verify the listing. This makes you findable in Google Maps for local searches — the fastest free traffic source for a new service business.

Week 3: Tell Your Network

Email everyone you know who might need your service or know someone who does. Be specific: "I just launched [specific service] for [specific type of client] in [location]. If you know anyone who needs this, I'd love an introduction." Include your booking link.

Week 4: Ask for Reviews

After your first 3–5 clients, ask each one for a Google review. Offer to do the review yourself and they just approve it — that dramatically increases the conversion rate of review requests. Three authentic reviews put you ahead of most local competitors.

Week 5–6: Create Your First Content

Write one blog post targeting the most common question you get from potential clients. Publish it on your Sitepresso site. Share it on LinkedIn, in relevant Facebook groups, and in your email signature. This starts building SEO traction and positions you as the expert.

The Flywheel

Getting the first 10 clients is hard because you have no social proof. Getting the next 10 is easier because you have 10 reviews and some word-of-mouth. Getting the next 100 is easier still because you have SEO traction and a reputation. The website is the foundation for all of this.

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