How a Website Makes You Look More Professional Than Competitors

The Low Bar of Local Business Online Presence

Research your local competitors in any service category. You'll find: some with no website at all, some with a website last updated in 2018, some with a mobile experience that's nearly unusable. The standard is low. A professional, fast, mobile-optimised website puts you immediately above most of your competition.

What "Professional" Communicates

A professional website communicates:

• You take your business seriously
• You invest in your client's experience
• You'll still be in business in 12 months
• You have enough clients to afford a proper web presence

These are the implicit signals a potential client reads before they even look at your services or prices.

The Price Premium

Businesses with professional websites charge more and get paid more. When a client finds you through a professional website, they've already formed a positive impression before they've spoken to you. That impression translates directly into less price resistance.

First Impressions Are Formed in 50ms

Research from Google shows that visual impressions of a website are formed in 50 milliseconds — 20 times faster than a blink. You have less than a tenth of a second to make a positive first impression. A professional design makes that impression count.